Funding for Coaches, Trainers and Consultants: How to Master the Start of Your Self-Employment
Original article: 2024-03-17. English translation. Programme details reflect the original publication date.
Many founders in the fields of coaching, training, and consulting fail in the first few years. One reason for this is a lack of financing. However, there are numerous funding programmes that can make it easier to start your own business.
1. An overview of the most common funding programmes:
1.1 Start-up grant (Gründungszuschuss):
- Requirements: Entitlement to unemployment benefit I (ALG I), at least 150 days remaining entitlement
- Support: €300 per month for 6 months, possible extension for 9 months
- Application: At the Employment Agency (Agentur für Arbeit)
1.2 Start-up allowance (Einstiegsgeld):
- Requirements: Receiving unemployment benefit II (Bürgergeld)
- Support: €50 to €200 per month for 1 to 2 years
- Application: At the Job Centre (Jobcenter)
1.3 Consultancy vouchers:
- Requirements: Start-up or planned start-up
- Support: Up to €6,000 for online or offline consultancy
- Application: At the Employment Agency or Job Centre
1.4 Microloans:
- Requirements: Start-up or planned start-up, positive credit rating
- Support: Loans up to €25,000, subsidised interest rates, partial guarantees
- Application: At KfW or other development banks
1.5 State programmes and EU funding:
- Requirements: Vary depending on the programme
- Support: Grants, loans, consultancy
- Application: At the respective state authority or the EU development bank
2. Tips for successfully applying for funding
- Inform yourself early: Which funding programmes are relevant? What requirements do I need to meet?
- Prepare a solid business plan: The business plan must describe your business idea, your target group, and your financial planning in detail.
- Create a convincing financing concept: What equity can you contribute? What additional funding do you require?
- Make use of expert support: Consultants and coaches can help you apply for funding.
3. Conclusion: Funding as a springboard to self-employment
Funding can make it significantly easier to start your own business as a coach, trainer, or consultant. Find out about the various funding programmes early and prepare a solid business plan. With the right preparation and support, you can overcome the challenges of financing and make your start-up a success.
P.S.: You will find more helpful tips and tricks about starting up and succeeding as a coach, trainer, or consultant on my blog.

